VIDEO COURSE · beginner
Brand Your AI Startup: Positioning to Launch
Build a focused positioning statement, recognizable identity and clear launch messaging.
This course is in development. The curriculum is a planned outline; recorded lessons and PDF slides are not yet available.
What you’ll learn
- Write a credible positioning statement
- Define a practical brand system
- Create consistent launch messaging
Before you start
- A project or product idea to practice with
- Basic familiarity with digital products
Planned curriculum
Define the promise
- Choose the customer and differentiator
Practice: choose the customer and differentiator. Capture your decisions and evidence in a project worksheet.
Related prompts → - Write positioning and message priorities
Practice: write positioning and message priorities. Capture your decisions and evidence in a project worksheet.
Related prompts →
Build the identity
- Explore naming and visual direction
Practice: explore naming and visual direction. Capture your decisions and evidence in a project worksheet.
Related prompts → - Set typography, color and accessibility rules
Practice: set typography, color and accessibility rules. Capture your decisions and evidence in a project worksheet.
Related prompts →
Prepare launch materials
- Write landing and onboarding copy
Practice: write landing and onboarding copy. Capture your decisions and evidence in a project worksheet.
Related prompts → - Review consistency across web and mobile
Practice: review consistency across web and mobile. Capture your decisions and evidence in a project worksheet.
Related prompts →